Continuous Website Growth with TYPO3 for Stonebranch

Since 2016 we have supported Stonebranch as digital lead agency, focusing on performance, UX and a website that keeps evolving.

Client

Stonebranch is a global leader in IT automation and orchestration solutions. Headquartered in Atlanta, USA, with offices around the world, the company helps large and mid-sized organisations manage and automate complex IT processes securely and efficiently. Its solutions are used wherever mission-critical systems need to run reliably — in the cloud, on-premises or in hybrid environments.

Briefing

The collaboration between Mediatis and Stonebranch began in 2016 with a comprehensive website relaunch. The goal was to strengthen the brand’s digital presence, make complex content more accessible, and modernise the technical foundation.

Since then, we have supported Stonebranch as a long-term digital lead agency – not through single relaunches or isolated TYPO3 updates, but through a process of continuous development. Design, technical infrastructure and user experience are constantly refined and adapted to new requirements.

The focus lies on performance, SEO, page speed and a data-driven approach to user experience. Regular analyses and usability tests form the basis for design and functional improvements, developed in close collaboration with the client.

Concept & Implementation

The website is continuously enhanced both technically and visually. Regular TYPO3 updates ensure stability and security, while targeted design facelifts and UX improvements keep the appearance modern and high-performing.

Key areas of ongoing development include:

  • Optimisation of homepage, navigation and footer for clear user guidance and stronger conversion paths
  • Implementation of data-driven analytics tools for continuous UX optimisation/li>
  • Development of a comprehensive resources database (stonebranch.com/resources) with search and filtering capabilities
  • Creation of Success Stories as a best-practice format with filtering, structured storytelling and direct calls to action (Success Stories)
  • Launch of the Integration Hub as a central overview of technical interfaces (Integration Hub)
  • Vue.js integration for high-performance content sections such as the blog
  • HubSpot integration for lead generation and marketing automation
  • AWS cloud hosting for scalability and performance
  • Custom CSS and video animations that visualise abstract services in a dynamic and engaging way

All optimisations and content improvements are based on a solid data foundation. Using insights from SISTRIX and GA4 reporting, we continuously analyse visibility, user behaviour and content performance. These findings form the basis for targeted actions – from technical refinements to content optimisation – ensuring the website evolves strategically and sustainably.

Through this modular approach, the Stonebranch website remains technically up to date, visually consistent and conversion-focused.

Result

The ongoing collaboration with Stonebranch demonstrates how a complex enterprise website can evolve through continuous optimisation rather than periodic relaunches.

The combination of analysis, UX, technology and content has created a digital presence that keeps improving — strengthening the Stonebranch brand sustainably over time. For nearly a decade, Mediatis has been Stonebranch’s strategic digital partner, with a clear focus on performance, user experience and technical excellence.

Your contact at Mediatis

  • Frank Picolin

Link to the project

www.stonebranch.com