Optica is part of the Dr. Güldener Group and one of Germany’s leading providers of billing and software solutions for the healthcare sector. For over 40 years, the company has supported healthcare professionals with billing, financial services and digital tools such as MeinOptica and Optica Omnia. With around 900 employees, Optica plays a key role in shaping the digital future of healthcare.
The relaunch of the Optica website had a clear objective: to create a modern, user-centric platform that strengthens the brand’s digital presence and provides a scalable foundation for future growth. The starting point was a comprehensive analysis of the existing site, identifying optimisation potential in structure, usability, design, and technical performance.
The new brand and design concept developed by the agency Brandung served as the creative framework, which Mediatis then translated into a robust technical implementation. In addition, the introduction of ActiveCampaign enabled the integration of lead-tracking and marketing automation workflows to enhance digital communication and conversion.
Building on this foundation, Mediatis took responsibility for the technical implementation and continuous enhancement of the Optica website. Alongside the migration to the latest TYPO3 version, the focus was placed on performance, UX, and SEO optimisation.
Implementation highlights:
All ongoing developments are based on data insights. Using GA4 reports and ActiveCampaign tracking, we regularly analyse user behaviour, visibility, and content performance—forming the foundation for targeted technical and content improvements.
This project demonstrates how clear roles, continuous analysis, and close collaboration can generate sustainable digital value. Together with Brandung and the Optica team, we continuously evolve the website—aligning it with brand development, user expectations, and technological innovation.