Max-Planck-Institut for Comparative Public Law and International Law
Opened in 1924, the Max Planck Institute for Comparative Public Law and International Law is a well-established scientific institution that wants to reflect the serious nature of the institute’s mission in its redesigned website. At the same time, the institute also wanted to “open” the site, transforming it into an inviting, easy-to-navigate presence that would take both scientists and other interested users to just the right contents – straight away, quickly and intuitively.
To facilitate access to relevant web contents – and create a welcoming first impression – we decided to re-emphasise visual contents. Generously sized, high-quality images depicting the institute’s environment and working conditions in a favourable way flank informative copy in large-format slide shows.
At the same time, the redesign also reflects a methodical, holistic approach: Beyond the completely reworked design we also supplied the institute with a content-based restructuring recommendation that would eliminate unnecessary copy overload, duplication or endless click-a-thons. The smart structural and visual handling of headlines, teasers, navigation elements and modular add-ons now guarantees that users find the right contents straight away – on pleasantly bright, reader-friendly fields. Naturally, all couched in a responsive design optimised for mobile devices.