Targeted content marketing for the Leica Science Lab

The science platform and matching app are great examples of successful content marketing


Leica Microsystems

Project description

The Leica Science Lab is a science platform for microscopy. Together with Leica Microsystems, we have created a platform for beginners and advanced users alike that shares both user-generated and inhouse contents from the world of research and microscopy.

By embracing microscope users and developers or researchers, by encouraging them to share know-how and experiences, the platform facilitates fast, straight-forward access to data for everyday work and experiments.

And the site’s success speaks for itself: Every month, the portal registers more than 30,000 visits – 15 % of all Leica web traffic – making the Science Lab a splendid example of successful content marketing.

The additional Science Lab app, also developed by Mediatis, optimises all contents for the iPad. It gives interested microscope users and scientists quick&easy anytime/anywhere access to all relevant data – even offline.

Your contact at Mediatis