In the lab, researchers need to work hand-in-hand since every step and device builds on its predecessor’s output, creating a seamless workflow. Based on this model, we have developed a bespoke B2B company website together with Leica Biosystems, a site that does everything in a single step: from the first product search entry, all the way to the actual online shop purchase.
Despite the wealth of products on offer (>2000), the clean website structure facilitates orientation and offers excellent usability features. All landing pages, online campaigns and teasers are quick and easy to swap, amend or edit with copy, images, quick links, news, slideshows and videos – in seven different languages. Thanks to this comprehensive approach, the company can flexibly address the different demands and wishes of its international customer base with just the right tailored offers.