30 years since the fall of the Berlin Wall: With the annual campaign "Generation Grenzenlos" (Borderless Generation), the Hertie Foundation builds a bridge from 1989 into the future to inspire enthusiasm for German unity, promote an atmosphere of tolerance and strengthen social cohesion.
On the jubilee of the fall of the Berlin Wall, the Social Media Campaign #GenerationGrenzenlos presents young people under 30 who are committed to social cohesion in their private lives or in their professional lives, who want to change the country positively and contribute their ideas.
Courageous, committed, helpful or boundlessly motivated - 30 young personalities between the ages of 15 and 29 were selected after an application phase and are presented on the campaign site and in the social communication channels. In weekly video portraits they share their experiences with the community and report on their ideas and challenges.
These are exciting portraits of young people who are privately involved, who are particularly committed to social cohesion in their jobs or who have initiated a forward-looking project on a voluntary basis.
Mediatis dealt with the target group "Generation under 30" in terms of design and created a key visual that shapes the look of the articles in the social media as well as the website for the campaign.