CENTOGENE AG is one of the world’s leading specialists in genetic diagnostics with a focus on rare heritable diseases. It’s a multifaceted topic that interests an equally multifaceted audience: Patients, doctors and pharmaceutical companies alike access the website for different types of information. Just our kind of challenge!
The new website places the user (and his needs) centre stage. For better audience-specific differentiation, the new navigation separates the CENTOGENE online presence into three clearly differentiated areas that take patients, doctors and pharmaceutical companies straight to their particular field of interest. To facilitate orientation even further, these three audience-specific areas are accentuated with distinctive colours.
Smart content structuring eases users into headline topics by guiding them from more general information to specific and more in-depth information. At the same time, those who know exactly what they’re looking for can still access topics and products directly via a range of multi-teasers, news, social media posts and “latest scientific articles”, for example.
This thoughtful user friendliness also extends to portability: Thanks to the site’s responsive design, users are free to access the website and information on the go via any tablet or mobile device.